Linear TV is increasingly under threat from all sides with videogames, iPads, tablets and smartphones all becoming prime competitors. On top of this, there is an increased interest in viewing non-linear and on-demand TV. Yet, smartphones could be the key to keeping live TV compelling and profitable. Consumer behaviour is changing quickly: 86% of Americans already use their phones while watching TV. Smartphones are already augmenting the linear TV experience, and could actually help to increase the hours of live events viewed in four different ways: 1. Mobile apps A recent AC Nielsen survey revealed that 33% of consumers regularly use mobile apps while watching TV. This...