Shalimar Parfum Initial -- scent of desires, joy and sensuality arrives in a flacon which reminds us of shape of the traditional edition. The new bottle is taller and sleeker than the previous. It is decorated with blue stopper and blue tassel on the neck of the flacon. Liquid of the flacon is coloured in warm pink.
Face of the advertising campaign for the new Shalimar Parfum Initial is Natalia Vodianova, photographed naked. These photos are supposed to represent innocence and chastity of woman's body, new Eve. The photos were taken by Paolo Roversi.